Archive for 'Blog'

Is Your Marketing Broken?

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Is Your Marketing Broken?

If your marketing isn’t working, it’s likely because you’re skipping over the critical first step in marketing and treating marketing as a series of one-off events instead of the core strategy and business system it really is. Take the first step in marketing now with Corner Your Market.

CYM Icon Learn More - Marketing Consultant Vancouver

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Girl Friday Errands

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Girl Friday Errands

Girl Friday Errands is a personal errand service company that had just launched in the Fraser Valley. They had a fantastic brand and a new website in place (courtesy of StudioThink), but needed a push in terms of online marketing. Corner Your Market partnered with Girl Friday Errands to analyze their website, conduct a keyword analysis, optimize their website and set up Google AdWords.  www.girlfridayerrands.ca.

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Get a Smart Marketing System for Intelligent Business Results

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Get a Smart Marketing System for Intelligent Business Results
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Portfolio Test Item

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Portfolio Test Item
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Free Webinar: Total Online Presence

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Join Duct Tape Marketing Founder, best selling author and recognized small business guru John Jantsch on Thursday September 20th at 10:00 AM PST for a free seminar on Creating a Total Online Presence.

Your online presence is your key to success no matter what your business sells – no matter if all of your transactions are done face to face – no matter if you don’t yet see a way to ...

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7 Essential Steps to Creating a Total Small Business Internet Marketing Presence

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7 Essential Steps to Creating a Total Small Business Internet Marketing Presence

Like most small business owners, you know that developing an online presence and participating in online/content/social media/ internet marketing is essential to success today. However, this new world of marketing turns the traditional approach to marketing on its head – and the myriad of platforms, choices, and advice out there makes it nearly impossible for a busy small business owner to navigate.

Choose the right path, and you’re well on your way to developing a consistent stream of inbound leads – ...

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Canadian Olympian Gives Us a Great PR Lesson

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Canadian Olympian Jared Connaughtan

Viewers across Canada quickly went from jubilation to disbelief when the Canadian 4×100 relay team went from a bronze medal win to disqualification in the span of 10 minutes.  The reason? Team member Jared Connaughton’s foot briefly touched the white line separating his lane from the others.

While the Olympic judges, in my opinion, should get an “F” for PR best practices in awarding the medal in the ...

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Should You Outsource Your Marketing?

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Nearly every company has wrestled with this decision at one time or another: Should we build our own in-house marketing department, outsource our marketing, or do a combination of the two?

You would think that as a marketing firm, we would always be trying to steer our clients toward outsourcing their marketing, but that’s not the case. Why? The main reason is because outsourcing isn’t always the best option. Here are a couple of examples:

  • For many larger companies with full benefits ...
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eBook: The Marketing Hourglass

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The Marketing Hourglass is one of the core concepts of Duct Tape Marketing and was first introduced in our main eBook, The 7 Steps to Small Business Marketing Success. While most of us are familiar with the marketing funnel (where you gather in a whole bunch of leads and then spit them out the bottom), the Marketing Hourglass builds on this concept in two key ways:

  1. The top part of the funnel is expanded to ...
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How a #Hashtag Blunder Can Damage Your Brand

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On Twitter, hashtags (those little # signs you put in front of a keyword to track and participate in trending topics), can be a great way to capitalize on the popularity of a current topic to benefit your own brand.

However, it is absolutely essential that you do some quick research to see why a certain hashtag is trending. All this takes is a quick click on the hashtag to view the current Twitter posts, ...

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