Archive for 'Online Marketing'

7 Practical and Powerful Tips To Accelerate Online Networking

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Thursday is guest post day here at Duct Tape Marketing and today’s guest is Porter Gale – author of Your Network is Your Net Worth.

Your Network is Your Net WorthTechnology has redefined how we prospect for jobs, meet business contacts, and interview. Whereas I got my first job because the receptionist at the courthouse where my mother worked was on maternity leave, today your recruitment ...

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Free Webinar: Total Online Presence

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Join Duct Tape Marketing Founder, best selling author and recognized small business guru John Jantsch on Thursday September 20th at 10:00 AM PST for a free seminar on Creating a Total Online Presence.

Your online presence is your key to success no matter what your business sells – no matter if all of your transactions are done face to face – no matter if you don’t yet see a way to ...

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7 Essential Steps to Creating a Total Small Business Internet Marketing Presence

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7 Essential Steps to Creating a Total Small Business Internet Marketing Presence

Like most small business owners, you know that developing an online presence and participating in online/content/social media/ internet marketing is essential to success today. However, this new world of marketing turns the traditional approach to marketing on its head – and the myriad of platforms, choices, and advice out there makes it nearly impossible for a busy small business owner to navigate.

Choose the right path, and you’re well on your way to developing a consistent stream of inbound leads – ...

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eBook: The Marketing Hourglass

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The Marketing Hourglass is one of the core concepts of Duct Tape Marketing and was first introduced in our main eBook, The 7 Steps to Small Business Marketing Success. While most of us are familiar with the marketing funnel (where you gather in a whole bunch of leads and then spit them out the bottom), the Marketing Hourglass builds on this concept in two key ways:

  1. The top part of the funnel is expanded to ...
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Pay to Promote to your Fans on Facebook?

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Have you noticed Facebook’s new “promoted post” feature? This is a new feature where you pay to promote your status updates to your existing fans.

Now you may have thought that currently every single one of your fans sees the updates you post. You’re wrong. As John Jantsch mentions is his latest blog post , Facebook uses a variety of factors to determine who actually gets to see your status updates in their timeline. And this ends up being only ...

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What do your visitors HATE about your website?

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The Duct Tape Marketing System (our small business marketing system of choice here at Corner Your Market) places a strong emphasis on inbound marketing – or drawing people in to your website and other online real estate. But the question is – once your visitors arrive at your website – how is their experience – do they love you – or hate you?

We just read Hubspot’s blog post: “15 Things People Absolutely Hate About Your Website” and we have ...

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Google Analytics: Where did your organic search terms go?

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Do you use Google Analytics to monitor your website performance? If so, you’ve likely noticed that more and more of your organic search terms are falling under a new category: {not provided}. What does this mean and why is it happening?

What is happening is that Google is now hiding the search terms used by anyone who is logged in to a Google product at the time they are searching. Products could include Google AdWords or Google Analytics.

What this means that ...

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New Facebook Pages: Are You Prepared?

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March 30, 2012 is quickly approaching – and that is the deadline for switching over to the new Facebook Page format. There are some dramatic changes to the page format, and if you don’t take steps now to switch your page over – Facebook will do it for you – and you may not be happy with the results.

Here are the steps you need to take right now to make sure your page meets the new Facebook Page ...

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Pinterest: Is it the next big thing for your business?

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A lot of businesses are chatting about a newish social network called Pinterest. Pinterest is an online “pinboard” that lets you organize and share items that appeal to you. For example, you could set up a Pinterest page with photos of wedding dresses. Then, you can share these photos with your community – who can then like and comment on them.

So is Pinterest the next big thing for your business? According to small business marketing expert John Jantsch, ...

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The Rules of Marketing Have Changed

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The Rules of Marketing Have Changed

The Internet isn’t just a new marketing medium, it has completely changed the rules of marketing. Before, communication was one-way and you could only reach audiences by:

  • Interrupting them through creatively placed ads in print, radio or on TV
  • By pitching the media to write a story about you

 

In his book, The New Rules of Marketing and PR, David Meerman Scott describes these new rules very eloquently and practically, and I highly recommend every small business owner read this book. It puts ...

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