Strategy before tactics:
Determine a marketing strategy and then build your marketing activities around delivering on the strategy.
Narrow market focus:
Stop trying to be all things to a very large market. Concentrate your marketing efforts on a small, niche market and become the dominate player.
Differentiate or compete on price:
Find and communicate a hook that allows your prospects to easily see how your firm is different from everyone else in the industry and price comparisons go out the door.
Marketing materials should educate:
No one likes to be sold to. Create brochures, websites and other forms of communications that allow your prospects to really experience your expertise.
Advertising is a two-step process:
Let your prospects get to know you through advertising that invites them in for a gift, free analysis, and useful information. Get permission and then sell.
Embrace technology and the Internet:
The Internet provides your small business with a powerful way to automatically find, connect and server your clients and prospects.
Live by a marketing calendar:
The best way to move your marketing forward as you run your business is to create a calendar and schedule marketing activities every single day.
Free eBook: The 7 Steps to Marketing Success
Learn more about the core principles of Duct Tape Marketing, and discover the 7 steps to creating a practical and powerful marketing system in our essential guide to small business marketing.