Marketing Systems to Make You Love Your Business Again and Achieve the Type of Success You Really Want
Like most entrepreneurs, you launched your business with passion, purpose and energy. You were excited about the possibility of making a real change for your clients through your products and services. But along the way, something went wrong. Like many business owners, you got distracted from helping your ideal customers and focusing on your core services. To gain traction and make money, you started working with any customer who would pay and providing services they wanted, but weren’t your core competency.
Today, you may be realizing a certain level of financial success, but realize your business no longer looks like the vision you had when you launched. Worse, it feels like many of your customers are actually sucking the life out of you. You want to get back on track, but you’re not sure where to start or if it’s even possible.
Connect Your Passion and Purpose to Success with the Duct Tape Marketing System
You may be surprised to learn that marketing is the answer you’ve been looking for to rediscover your passion and purpose and get your business back on track. I’m not talking about ad-hoc marketing tactics like tweeting or sending out a new email. I’m talking about real strategic marketing – the type that many business owners skip – and the reason why so many small businesses fail.
As your Duct Tape Marketing Coach, I will work one-on-one with you (or in a group program) to:
- Help you clarify your business goals and purpose, identify your ideal target client (who is profitable, values your products or services and refers you to others) and define a true core difference that sets you apart and helps you attract more of the right customers.
- Teach you how to install a highly practical, powerful and proven marketing system specifically designed to help you reach, educate, convert and work with more of the right customers.
Step 1: Marketing Growth Strategy Design
Connecting Marketing Strategy to Your Business Passion and Purpose
All of our marketing systems start with a core Growth Strategy phase, which is essentially your core marketing strategy and foundation. This is the step that many small business owners often skip, but is essential to the success of their businesses. When you hear business owners saying that their “marketing doesn’t work”, it’s usually because they have skipped this step and are instead trying out various ad-hoc marketing tactics, not supported by a properly defined strategy, goal or system.
In this phase, you will rediscover your passion and purpose for your business and redefine your goals and perspective on success. You will identify your ideal target client, define a true core difference, and learn how to package your products, services and offers, and put a total buying system in place using the Marketing Hourglass.
Step 2: Choose Your Marketing System
Once your marketing strategy and foundation is in place, the next step is to install your marketing system. All of our Duct Tape Marketing systems are highly practical, powerful, proven – and specifically designed to help you reach, educate, convert and work with more of the right customers.
Through the Duct Tape Market System you will be able to achieve a type of success you haven’t thought possible in a long time. This is a type of success that transcends the financial (although that’s an important part), and brings meaning, purpose and passion to your life and your business every day.
A Total Small Business
Take a Systematic Approach to Success with a Proven Small Business Marketing System. Apply the proven Duct Tape Marketing System to start generating the consistent leads you need for real growth.
TOTAL ONLINE PRESENCE
A Small Business
Online Marketing System
Harness the Power of Online Marketing for Your Small Business. Take a practical yet powerful approach to online marketing with our new Total Online Presence program from the small business experts at Duct Tape Marketing.
INBOUND MARKETING CATALYST
A Small Business
Inbound Marketing System
Automate Your Marketing with a Total Inbound Marketing System. Compete with your larger competitors and take your online marketing to a new level of lead generation and marketing automation with HubSpot Inbound Marketing Software.
How to Get Started
Download our Free Marketing Strategy eBook
Marketing without strategy is simply the noise before failure. So stop treating marketing as an event and learn the essential steps to creating your marketing plan in our free eBook:
Apply for a Free 30-Minute Marketing Strategy Audit
With our free 30 minute marketing audit, you’ll receive immediate insight into your current market and some recommendations you can start implementing right away to achieve results. It’s also a great way to try out our collaborative consulting process at no risk.
Get Started with a Smart Marketing System
Engage with an Authorized Duct Tape Marketing Consultant to walk you step-by-step through creating your marketing strategy and installing a complete marketing system for your business.