Join Duct Tape Marketing Founder, best selling author and recognized small business guru John Jantsch on Thursday September 20th at 10:00 AM PST for a free seminar on Creating a Total Online Presence.Continue Reading →
Posted by: Nicole Croizier
Small businesses are constantly challenged with finding both new and repeat business. Using the concept of the marketing hourglass, business owners can follow a logical road map to get customers to progress knowing them to buying from them, and then taking it a step further to generating ongoing referrals.
In our new eBook by best-selling small business author John Jantsch, you’ll discover how to apply the marketing hourglass concept to create a total customer experience – and ultimately build a remarkable ...Continue Reading →
A lot of businesses are chatting about a newish social network called Pinterest. Pinterest is an online “pinboard” that lets you organize and share items that appeal to you. For example, you could set up a Pinterest page with photos of wedding dresses. Then, you can share these photos with your community – who can then like and comment on them.
So is Pinterest the next big thing for your business? According to small business marketing expert John Jantsch, ...Continue Reading →
The Marketing Funnel is a traditional marketing concept that is ingrained into our psyches. But just as the Internet and social media have thrown many old-time marketers for a loop, now so too will the new concept of the Marketing Hourglass.
RIP Marketing Funnel: So what was the Marketing Funnel and why are we giving this time-honoured concept its last rites? Well, it’s pretty much as you would imagine. You gather a whole bunch of ...Continue Reading →